Rick Drigalla has worked in sales and 3D marketing materials for many years. Rick Drigalla has seen many different companies succeed and fail with a wide variety of marketing strategies in many different contexts throughout his career. One context he is particularly familiar with is tradeshows. Tradeshows are events in which many different businesses come to one place to sell their products and services mostly to other businesses. They have booths like at job fairs and often have three-dimensional marketing materials designed and built for them so they can catch the eye of their next client and find more success in their market. With so many different marketing materials and booths all competing for the same attention, the quality of those three-dimensional marketing materials matters a great deal.
Rick Drigalla sells marketing designs and buildings for companies at these tradeshows as the Director of Sales for Studio ETC, which offers some of the best options for large marketing materials in the industry. Rick Drigalla and his sales team work hard to help their clients find the best possible 3D design for their budget and their target audience. Even if a booth or display is lacking in quality a small amount, customers will always associate that lack of quality with a brand or company forever. It’s up to Drigalla and Studio ETC to design marketing materials for their clients to make good impressions on their target audience and solidify their brand and brand recognition in their minds.
Studio ETC always puts forth their best effort when designing displays for corporate interiors, retail displays, corporate events, and tradeshows. Retail displays are extremely important for large retail companies that have to sell their products off the shelves to customers in their stores, oftentimes with fierce competition in their market. Think about when you walk into a large retail chain like Target. Your eyes are immediately drawn to sale prices and specially featured items at a discount, which is usually an attempt to offer you similar products as their competitors but at a lower price. Consciously, you’re looking for good deals and products you need. Subconsciously, you’re noticing the overall look and quality of the store. Nobody wants to shop at a dirty indoor environment with products haphazardly strewn everywhere. Customers won’t bite on sale items if they notice, subconsciously or not, that the displays advertising certain items are poorly constructed or unclear in their messaging.
Rick Drigalla sells his company’s services by offering the best quality materials around and by promising that Studio ETC’s 3D marketing materials will put their clients’ brands top of mind with positive connotations for the brand itself and the specific products they are trying to sell.
John Richard Drigalla 