John Drigalla works for Five, Inc., a supplier of display materials to clients that need to bring in as many customers as possible from tradeshows and business conventions. For many companies, these settings are the primary source of sales leads and revenue. Drigalla ensures that all of his company’s products provide the highest value to their customers as possible. Drigalla is informed by how companies get customers at tradeshows, including these three key ways:
Train the sales staff specifically for tradeshows. Selling products on the floor of a large convention is much different than cold-calling or other ways. To convert interactions into paying customers, all sales staff has to know how to interact with customers in this large setting and get to “yes.”
Give away food. Food is a surefire way to attract large volumes of customers to a display booth. In addition to vibrant, custom display signs and graphics supplied by John Drigalla, freebies are great ways to attract attention and everyone loves free food.
Stand out from your display. It’s a good idea to wear clothing that matches the brand logo and marketing materials, but if your display supplied by John Drigalla also matches these logos and marketing materials, it could make the sales team blend into the display entirely. The sales team has to stand out and engage with as many customers as possible.
John Richard Drigalla has attempted to create display materials and products that clients can use effectively at tradeshows. The products he sells match his clients’ goals at tradeshows and their methods of attracting customers.
John Richard Drigalla 